Pizza Cucinova, a new fast-casual restaurant concept in Columbus OH, was looking for both a design and strategy solution in the way they present their product to their customers. In hopes to make the ordering process clearer, they wanted new menus that pushed their existing brand and made the experience less daunting to first time customers.
Straight Talk Wireless is a phone service provider that offers pre-paid plans for its customers. In partnership with Walmart, they can offer inexpensive, high quality service to its customers.
We are repositioning Straight Talk towards small businesses looking for a phone plan that won't break the budget, allows as many lines as employees, and reliable service that offers a variety of plans.
Project completed with Danielle Williams
Semi-Finalist in the 2013 Adobe Achievement Awards ***
L'oven Fresh is a current brand at Aldi, providing the customers with a variety of baked goods, including sandwich breads, specialty breads, and dessert bakery.
Although the products that L'oven provides are of good quality, the brand itself lacks any significant form of marketing approach that promotes the brand and Aldi effectively. In order to solve these problems, this rebrand will redefine brand philosophy, show L'oven as more than baked goods, and show it as a relevant and fresh product line.
Project completed with Danielle Williams
Featured on Packaging of the World ***
Featured on The Dieline ***
The Canzani Gallery of Contemporary Art is a gallery located on the campus of Columbus College of Art & Design. While the gallery is currently hidden, and unbranded, our goal was to create an identity that would allow the gallery to become its own entity and break through the barrier of being only a "student gallery". With such an active art community in Columbus, It was important to create a brand image that fits with other galleries.
Branding completed with Danielle Williams and Sasha Bohn
Despite Chipotle's plan to stay away from the common image of fast food, there is no denying that drive-thrus provide any establishment with efficiency and ease for the customer. In fear that a drive-thru would take away the special flare of Chipotle, a drive-thru has yet to be implemented into any of their locations. My plan with this project was to challenge this idea. While there is a strong belief that Chipotle doesn't need a drive-thru, I believe there is a successful solution to eliminating the parking, walking, and waiting aspects of grabbing a burrito.
GrubHub, established in 2004, has grown to become an award winning online food ordering service. The idea has traveled across the nation from city to city, making it easier for urban dwellers to answer the question "what's for dinner?".
In the city, restaurant options are endless and tough to narrow down. With a bit of information from the customer, GrubHub is able to help them narrow down which restaurants are close enough to deliver as well as a good fit for their personal preference.
Lavash, a small Mediterranean restaurant just outside of downtown Columbus, has gained a very popular reputation for having authentic and unique cuisine. While the interior of the restaurant is well decorated to match the ethnic traits of the menu, the branding materials and communication lacks. The goal of this rebranding was to create a more sophisticated design that was fitting to both a casual and fine dining experience.
As opposed to the common ink cartridge packaging, the goal of this design was to execute a packaging that was both beautiful and space saving. Current ink packaging is commonly dull and filled with too much information. To make this unique, the package allows for the customer to purchase two inks in one, color and black. Also, while some inks may run out before the other, the customer can use one side of the packaging at a time. This promotes sales as well as saves shelf space for Epson.
Lush Bath Bombs serve as a quick, easy, and high end bubble bath solution. At Lush, these bombs are only offered in one size and happen to be rather expensive for just one bomb (one bath). When asked to design a creative packaging for soap, it seemed sensible to design a "bath bomb sampler" that could let the customer try out more than one bomb rather than pay up to 10 dollars for one.
The packaging, quite different from Lush's current branding, is designed to be vibrant, fun, and aromatic. It will also serve well as a gift or stocking stuffer.These sampler packs will encourage customers to return to Lush to get more bombs of a certain scent.