As opposed to the common ink cartridge packaging, the goal of this design was to execute a packaging that was both beautiful and space saving. Current ink packaging is commonly dull and filled with too much information. To make this unique, the package allows for the customer to purchase two inks in one, color and black. Also, while some inks may run out before the other, the customer can use one side of the packaging at a time. This promotes sales as well as saves shelf space for Epson.